Memory Aiden 2+

With the Memory Aiden game from Kids Concept, children from the age of 2 can train their memory. Various motifs from road traffic are depicted on the wooden plates. The Kids Concept game comes with a matching wooden box for storage and transport.

Kid's Concept is a brand established in Europe with Swedish design. The brand stands for playful and imaginative toys, accessories and gifts for babies and children. Kid's Concept aims to produce functional, timeless and sustainable toys for babies and children. Toys for girls and boys such as kitchens, wooden toys, cars, stacking towers and much more in soft pastel colors. Great importance is placed on the safety of the toys so that parents and children can simply feel safe.

The Swedish brand Kids Concept was founded in 2007 by the 3 founders Johanna Backman, Amelie Wiklund and Anna Enander in Borås, a city in the southern Swedish province of Västra Götaland County. The company develops unique concepts and design forms that re-functionalize the children's room as a living space that can be consciously experienced. The special thing about Kids Concept is that the products from the different design lines are all coordinated with each other - but they also harmonize well between the product lines. This makes it easy to combine coordinated products and at the same time use individual objects to set great accents in the children's room.

The increasing trend to not only equip children's rooms functionally, but also to decorate them tastefully, inspired the founders to design their own products for children's rooms with Kids Concept. They should also encourage children’s creativity. That's why all products at Kids Concept are created in collaboration with children.

High product quality and the use of natural materials such as wood and metal are very important to the company.